Valanga is Italian for Avalanche. Its storytelling is holistic and interconnected, effective and elegant, intimate and universal, because how we tell a story is as important as much as what we are saying.
I keep up with the latest news and technologies, guided by curiosity.
DAZN
For DAZN Italy I edited and translated a sports entertainment format, Officina Melandri, that showed in 3 episodes the behind the scenes of the Italian based motorcycle manufacturers: Ducati, Yamaha and Aprilia.
The product was then sold to DAZN Japan, Germany, Austria and Switzerland. My job was to transform the approved footage into a script that I then translated into English.
Copywriting
Ciao People
I collaborate with Ciao People (Jackal, fanpage.it) for the writing of emotional videos that can have a positive impact on their community – which has more than 2.3 million subscribers – with particular attention to product placement that must be fun, light and non-invasive.
Specifically, I proposed 3 formats for the Christmas video, sponsored by Cameo, which started from a simple premise: how do we find an extraordinary moment in our routine? The video has been viewed by more than 10,000 people on YouTube alone and has been well received by community members.
Copywriting
Fedrigoni
I was part of the team that wrote all the content for the new website of Fedrigoni Self Adhesives – a brand born from the union of several market leaders in the paper and self-adhesive industry with the Fabriano brand behind it – contributing to the construction of the new Fedrigoni Brand Identity, conducting interviews with PMs to find the right tone of voice and actively contributing to the aesthetic construction of the site.
Tone of voice
Copywriting
Esquire
Esquire Italia asked me to review The Chedi hotel in Andermatt. The challenge was to combine the many services offered by an extra-luxury hotel facility with a more immediate and contemporary style, not trivial nor repetitive.
The outcome was a review where references to cinema and pop culture described the services of the Hotel, creating interconnections between apparently separate worlds. It made the article pleasant and compelling to read.
Review
Brand Identity
Campari
The Campari Group wanted me to create a storytelling for the second episode of a web series called Elisiri, where the best bartenders in the world join forces to make up new cocktails using the secret ingredient written down in the alchemical diary of the founder Gaspare Campari. Everything was shot in Manaus, Brazil. My task was to adapt an existing text to a screenplay that would guide the production crew once in Brazil.
Elisiri won the Italian BEA Awards 2019 in the Incentive / Team Building category 🏆
Screenwriting
Brand Identity